Project Requirements
At the first stage, we focus on understanding your business, goals, and expectations from the SEO campaign. As an experienced SEO Company India, we take time to learn about your industry, target audience, and the locations you want to focus on.
We also analyze your competitors to identify gaps and opportunities that can help your business gain better visibility. Along with this, we define clear goals such as improving rankings, generating leads, and increasing conversions, and align them with measurable KPIs.
This initial analysis helps us create a focused SEO strategy based on your business needs and growth objectives before moving into execution.
SEO & UX Audit
Once the project requirements are clearly defined, we begin with a detailed SEO and UX audit of the website. This step focuses on identifying SEO gaps, usability issues, and experience-related problems that may impact visibility and user engagement. We analyze website structure, navigation, mobile usability, page speed, and on-page elements to understand how users and search engines interact with the site.
Based on our findings, we identify areas that need improvement from both an SEO and user experience perspective. Using current SEO practices, we create a clear action plan to fix issues affecting usability, engagement, and conversions. Our goal is to ensure the website offers a smooth user experience while meeting search engine guidelines.
Search Intent & Entity Research
After auditing the website, we move on to search intent and entity research. This step helps us understand what users are searching for, why they are searching, and how they phrase their queries. Instead of focusing only on keywords, we analyze user intent, related topics, and search patterns to build a strong content direction.
We also identify important entities related to your business and industry to improve relevance and topical authority. Based on this research, we finalize keywords, content themes, and intent-based opportunities that align with user needs and search behavior, helping your website perform better in modern search results.
On-Page & Content Optimization
With clear insights from research, we begin optimizing on-page elements and website content. This includes improving page titles, Meta descriptions, headings, internal links, and overall content structure. Our focus is to make content more relevant, readable, and aligned with search intent.
We also refine existing content to improve clarity, keyword placement, and engagement. By following updated SEO practices, we ensure each page is optimized to communicate its value clearly to both users and search engines, helping improve rankings and on-page performance.
Technical SEO & Performance Optimization
At this stage, we work on improving crawlability, indexation, site speed, and overall technical health. As the Best SEO Company in India, we identify and fix errors that may prevent search engines from properly accessing or ranking your website.
Based on our technical findings, we implement fixes such as improving site structure, resolving crawl issues, enhancing page speed, and ensuring mobile compatibility. Our goal is to ensure the website performs smoothly, loads faster, and meets technical SEO standards.
Authority Building & Digital PR
Once the website is optimized, we focus on building authority and trust. As a trusted SEO Agency in India, this step involves strengthening your online presence through quality backlinks, brand mentions, and digital PR efforts. We aim to build credibility by earning links from relevant and trusted sources.
Instead of low-quality link building, we focus on high-value placements that support long-term growth. These efforts help improve domain authority, brand recognition, and search engine trust, contributing to stable and sustainable rankings.
Content & AI Search Optimization
Content plays a major role in modern SEO, including AI-driven search results. In this step, we optimize content to perform well across traditional search engines and AI-powered platforms. This includes improving content depth, structure, freshness, and clarity.
We focus on creating helpful content that answers user queries clearly and aligns with search intent. By optimizing content for AI search visibility, we help your website stay relevant as search behavior continues to evolve.
SEO Performance & Growth Reporting
The final step involves tracking and measuring SEO performance. We monitor rankings, traffic, engagement, leads, and conversions to understand how the campaign is performing. Our reports focus on data-driven metrics that clearly show progress and results, not just numbers.
We also share insights and recommendations based on performance data to guide future improvements. This helps ensure continuous growth and allows us to refine strategies based on real results and business goals.
EZ Rankings is your trusted SEO Company India that focuses on delivering measurable results backed by clear reporting and proof of work.
