| Best suited for |
For a single-location business testing local search as a channel. |
For an established single-location business in a competitive city. |
For a multi-service business or one with 2 to 3 locations. |
For franchises, multi-brand groups, and businesses running 4 or more locations. |
| Surface coverage |
4/4 — Map pack, local organic, AI answers, reviews |
4/4 — Deep on map pack, organic, AI, reviews |
4/4 — Deep on map pack and organic, plus AI, reviews |
4/4 — Deep on all four surfaces, per location |
| Local keywords |
Up to 10 local keywords |
Up to 20 local keywords |
Up to 40 local keywords |
Unlimited local keywords, planned for each branch |
| Google Business Profiles |
1 Google Business Profile managed |
1 Google Business Profile managed |
Up to 3 GBP profiles managed |
Unlimited locations |
| Scope |
Local site and GBP audit with gap report, local keyword research and page mapping, on-page optimisation for location intent, LocalBusiness and FAQ schema, geo signals, NAP and citation audit with cleanup list, GBP category, service and attribute setup, answer-first content formatting for AI, monthly report and call attribution setup |
Everything in Nano, full GBP optimisation covering products, services and media, GBP posts and Q&A seeding, citation cleanup and duplicate suppression, technical fixes for crawl errors, speed and Core Web Vitals, review generation workflow with response templates, AI Overview and assistant mention tracking, grid-based map rank tracking, not single-point |
Everything in Micro, service-area and location page architecture, topic clusters and internal link strategy, People Also Ask and query coverage mapping, llms.txt / ai.txt and entity consistency work, keyword and competitor gap analysis, local citation and link acquisition, conversion notes on key landing pages |
Everything in Mini, multi-location GBP management and bulk updates, branch-level dashboards and rank grids, advanced AI search and voice query optimisation, review platform management across locations, suspension and reinstatement support, digital PR and local link campaigns, quarterly strategy review with your leadership |
| KPI focus |
Indexation, technical health, GBP completeness, baseline map rank |
GBP calls, direction requests, map pack share, review velocity |
Non-branded local visibility, service-area coverage, assisted conversions |
Per-branch lead share, market coverage, share of local voice |