:root{
  --yellow:   #FFD100;
  --yellow-d: #E6BC00;
  --black:    #111111;
  --ink:      #1A1A1A;
  --grey-900: #1E1E1E;
  --grey-700: #444444;
  --grey-500: #6B6B6B;
  --grey-300: #C9C9C9;
  --grey-100: #EFEFEF;
  --grey-50:  #F7F7F7;
  --white:    #FFFFFF;
  --radius:   16px;
  --shadow:   0 18px 50px -22px rgba(0,0,0,.35);
  --shadow-sm:0 8px 24px -14px rgba(0,0,0,.30);
  --maxw:     1320px;
}

*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  font-family: poppinsregular, sans-serif;
  font-size: 18px;
  color:var(--ink);
  background:var(--white);
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
h1,h2,h3{font-family: poppinsbold, sans-serif;line-height:1.12;letter-spacing:-.015em}
h4{line-height:1.12;letter-spacing:-.015em}
a{text-decoration:none;color:inherit}
img{max-width:100%;display:block}
p{font-size:18px;}

.heo-page .wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}
.heo-page .eyebrow{
  display:inline-flex;align-items:center;gap:8px;
  font-family: poppinsbold, sans-serif;font-weight:700;font-size:.72rem;
  letter-spacing:.16em;text-transform:uppercase;color:var(--grey-700);
  background:var(--yellow);padding:7px 14px;border-radius:50px;
}
.heo-page .eyebrow.dark{background:rgba(255,209,0,.14);color:var(--yellow);border:1px solid rgba(255,209,0,.3)}
.heo-page .section{padding:50px 0}
.heo-page .section-head{max-width:1120px;margin:0 0 56px}
.heo-page .section-head.center{margin-left:auto;margin-right:auto;text-align:center}
.heo-page .section-head h2{font-size:clamp(2rem,4vw,2.9rem);font-weight:800;margin:18px 0 16px}
.heo-page .section-head p{font-size:18px;color:var(--grey-700)}
.heo-page .hl{color:var(--black);background:linear-gradient(transparent 62%,var(--yellow) 62%);padding:0 2px}

/* ---------- Buttons ---------- */
.heo-page .btn{
  display:inline-flex;align-items:center;justify-content:center;gap:10px;
  font-family: poppinsbold, sans-serif;font-weight:700;font-size:.98rem;
  padding:15px 30px;border-radius:50px;cursor:pointer;border:2px solid transparent;
  transition:transform .18s ease,box-shadow .18s ease,background .18s ease;
}
.heo-page .btn-primary{background:var(--yellow);color:var(--black);box-shadow:0 10px 26px -10px rgba(255,209,0,.8)}
.heo-page .btn-primary:hover{transform:translateY(-2px);box-shadow:0 16px 34px -10px rgba(255,209,0,.9)}
.heo-page .btn-dark{background:var(--black);color:var(--white)}
.heo-page .btn-dark:hover{transform:translateY(-2px);background:#000}
.heo-page .btn-ghost{background:transparent;color:var(--black);border-color:var(--black)}
.heo-page .btn-ghost:hover{background:var(--black);color:var(--white)}
.heo-page .btn-block{width:100%}

/* ---------- Hero ---------- */
.heo-page .hero{position:relative;background:var(--black);color:var(--white);overflow:hidden;padding:78px 0 90px}
.heo-page .hero::before{content:"";position:absolute;inset:0;background:
  radial-gradient(700px 420px at 88% -5%,rgba(255,209,0,.20),transparent 60%),
  radial-gradient(500px 500px at -5% 110%,rgba(255,209,0,.08),transparent 60%);}
.heo-page .hero::after{content:"";position:absolute;inset:0;opacity:.5;
  background-image:linear-gradient(rgba(255,255,255,.04) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.04) 1px,transparent 1px);
  background-size:46px 46px;mask-image:radial-gradient(620px 420px at 80% 30%,#000,transparent 75%)}
.heo-page .hero .wrap{position:relative;z-index:2;display:grid;grid-template-columns:1.15fr .85fr;gap:54px;align-items:center}
.heo-page .hero h1{font-size:clamp(2.3rem,4.6vw,3.55rem);font-weight:800;margin:22px 0 18px}
.heo-page .hero h1.eyebrow{font-size:.72rem;font-weight:700;margin:0 0 0}
.heo-page .hero h1 em{font-style:normal;color:var(--yellow)}
.heo-page .hero h2{font-size:clamp(2.3rem,4.6vw,3.55rem);font-weight:800;margin:22px 0 18px;color:#fff}
.heo-page .hero h2 em{font-style:normal;color:var(--yellow)}
.heo-page .hero p.lead{font-size:1.12rem;color:#D8D8D8;max-width:520px;margin-bottom:26px}
.heo-page .hero-points{list-style:none;display:flex;flex-wrap:wrap;gap:14px 26px;margin-bottom:30px}
.heo-page .hero-points li{display:flex;align-items:center;gap:9px;font-weight:600;font-size:.95rem;color:#EDEDED}
.heo-page .hero-points .tick{width:22px;height:22px;border-radius:50%;background:var(--yellow);color:var(--black);display:grid;place-items:center;font-size:.7rem;font-weight:800;flex:none}
.heo-page .hero-actions{display:flex;gap:14px;flex-wrap:wrap;align-items:center}
.heo-page .trust-row{margin-top:34px;display:flex;align-items:center;gap:18px;flex-wrap:wrap;color:#B6B6B6;font-size:.85rem}
.heo-page .stars{color:var(--yellow);letter-spacing:2px}

/* ---------- Lead form (reused) ---------- */
.heo-page .lead-card{background:var(--white);color:var(--ink);border-radius:20px;padding:30px;box-shadow:var(--shadow);position:relative}
.heo-page .lead-card.float{border:1px solid var(--grey-100)}
.heo-page .lead-card .ribbon{position:absolute;top:-13px;left:30px;background:var(--yellow);color:var(--black);font-family: poppinsbold, sans-serif;font-weight:700;font-size:.72rem;letter-spacing:.05em;padding:6px 14px;border-radius:50px;box-shadow:var(--shadow-sm)}
.heo-page .lead-card h3{font-size:1.38rem;font-weight:800;margin:8px 0 6px}
.heo-page .lead-card .sub{font-size:.9rem;color:var(--grey-700);margin-bottom:18px}
.heo-page .field{margin-bottom:13px}
.heo-page .field label{display:block;font-size:.78rem;font-weight:600;color:var(--grey-700);margin-bottom:5px}
.heo-page .field input,.heo-page .field select,.heo-page .field textarea{
  width:100%;padding:13px 14px;border:1.5px solid var(--grey-300);border-radius:11px;
  font-family: poppinsregular, sans-serif;font-size:.95rem;background:var(--white);transition:border .18s,box-shadow .18s;
}
.heo-page .field input:focus,.heo-page .field select:focus,.heo-page .field textarea:focus{outline:none;border-color:var(--yellow-d);box-shadow:0 0 0 3px rgba(255,209,0,.28)}
.heo-page .field.row{display:grid;grid-template-columns:1fr 1fr;gap:12px}
.heo-page .field.row>div{margin:0}
.heo-page .form-note{font-size:.74rem;color:var(--grey-500);margin-top:11px;text-align:center}
.heo-page .form-note b{color:var(--grey-700)}
.heo-page .form-success{display:none;text-align:center;padding:18px 6px}
.heo-page .form-success .big{width:58px;height:58px;border-radius:50%;background:var(--yellow);color:var(--black);display:grid;place-items:center;font-size:1.7rem;margin:0 auto 14px;font-weight:800}
.heo-page .form-success h3{margin-bottom:6px}
.heo-page .form-success p{font-size:.92rem;color:var(--grey-700)}

/* ---------- Logos strip ---------- */
.heo-page .logos{background:var(--yellow);padding:18px 0}
.heo-page .logos .wrap{display:flex;align-items:center;justify-content:center;gap:0;flex-wrap:nowrap}
.heo-page .logos .lbl{font-family:poppinsbold,sans-serif;font-weight:700;font-size:.75rem;letter-spacing:.1em;text-transform:uppercase;color:#000;white-space:nowrap;flex-shrink:0;padding-right:24px;border-right:2px solid rgba(0,0,0,.2);margin-right:24px}
.heo-page .logos .platform-list{display:flex;align-items:center;gap:28px;flex-wrap:nowrap}
.heo-page .logos .platform-list span{font-family:poppinsbold,sans-serif;font-weight:800;font-size:.95rem;color:#000;white-space:nowrap}

/* ---------- Generic cards grid ---------- */
.heo-page .grid{display:grid;gap:22px}
.heo-page .g-2{grid-template-columns:repeat(2,1fr)}
.heo-page .g-3{grid-template-columns:repeat(3,1fr)}
.heo-page .g-4{grid-template-columns:repeat(4,1fr)}
.heo-page .card{background:var(--white);border:1px solid var(--grey-100);border-radius:var(--radius);padding:28px;transition:transform .2s,box-shadow .2s,border-color .2s}
.heo-page .card:hover{transform:translateY(-4px);box-shadow:var(--shadow-sm);border-color:var(--grey-300)}
.heo-page .icon{width:50px;height:50px;border-radius:12px;background:var(--yellow);display:grid;place-items:center;font-size:1.4rem;margin-bottom:16px}
.heo-page .card h3{font-size:1.18rem;font-weight:700;margin-bottom:9px}
.heo-page .card p{font-size:.95rem;color:var(--grey-700)}

/* ---------- Why HEO (problem/solution) ---------- */
.heo-page .why{background:var(--grey-50)}
.heo-page .split{display:grid;grid-template-columns:1fr 1fr;gap:24px}
.heo-page .panel{border-radius:var(--radius);padding:30px}
.heo-page .panel.bad{background:var(--white);border:1px solid var(--grey-100)}
.heo-page .panel.good{background:var(--black);color:var(--white)}
.heo-page .panel h3{font-size:1.25rem;margin-bottom:18px;display:flex;align-items:center;gap:10px}
.heo-page .panel ul{list-style:none}
.heo-page .panel li{display:flex;gap:12px;padding:10px 0;font-size:.96rem;border-bottom:1px dashed rgba(0,0,0,.08)}
.heo-page .panel.good li{border-bottom:1px dashed rgba(255,255,255,.12);color:#E4E4E4}
.heo-page .panel li:last-child{border-bottom:0}
.heo-page .x{color:#C0392B;font-weight:800;flex:none}
.heo-page .panel.good .x{color:var(--yellow)}

/* ---------- Platforms (dedicated segment) ---------- */
.heo-page .platforms{background:var(--black);color:var(--white)}
.heo-page .plat-cols{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:14px}
.heo-page .plat-block{background:#191919;border:1px solid #262626;border-radius:var(--radius);padding:28px}
.heo-page .plat-block .tag{font-family: poppinsbold, sans-serif;font-weight:700;font-size:.72rem;letter-spacing:.14em;text-transform:uppercase;color:var(--yellow);margin-bottom:18px;display:block}
.heo-page .plat-list{display:flex;flex-wrap:wrap;gap:11px}
.heo-page .chip{display:flex;align-items:center;gap:9px;background:#212121;border:1px solid #2f2f2f;border-radius:50px;padding:10px 16px;font-size:.9rem;font-weight:600;color:#EAEAEA}
.heo-page .chip i{width:9px;height:9px;border-radius:50%;background:var(--yellow);font-style:normal}
.heo-page .plat-note{margin-top:30px;background:rgba(255,209,0,.1);border:1px solid rgba(255,209,0,.28);border-radius:14px;padding:20px 24px;font-size:.96rem;color:#F0EFE6}

/* ---------- Packages ---------- */
.heo-page .pkgs{background:var(--grey-50)}
.heo-page .pkg-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;align-items:stretch}
.heo-page .pkg{background:var(--white);border:1px solid var(--grey-100);border-radius:var(--radius);padding:28px 24px;display:flex;flex-direction:column;transition:transform .2s,box-shadow .2s}
.heo-page .pkg:hover{transform:translateY(-5px);box-shadow:var(--shadow)}
.heo-page .pkg.feature{border:2px solid var(--black);position:relative}
.heo-page .pkg.feature::before{content:"Most Popular";position:absolute;top:-12px;left:50%;transform:translateX(-50%);background:var(--yellow);color:var(--black);font-family: poppinsbold, sans-serif;font-weight:700;font-size:.68rem;letter-spacing:.06em;padding:5px 14px;border-radius:50px;white-space:nowrap}
.heo-page .pkg .pkg-name{font-family: poppinsbold, sans-serif;font-weight:800;font-size:1.22rem;margin-bottom:4px}
.heo-page .pkg .pkg-for{font-size:.82rem;color:var(--grey-500);min-height:38px;margin-bottom:16px}
.heo-page .pkg .line{height:1px;background:var(--grey-100);margin-bottom:16px}
.heo-page .pkg ul{list-style:none;margin-bottom:22px;flex:1}
.heo-page .pkg li{display:flex;gap:10px;font-size:.88rem;padding:7px 0;color:var(--grey-700)}
.heo-page .pkg li .c{color:var(--yellow-d);font-weight:800;flex:none}
.heo-page .pkg .btn{margin-top:auto}

/* ---------- Tracking ---------- */
.heo-page .track-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:48px;align-items:center}
.heo-page .dash{background:var(--black);border-radius:20px;padding:26px;color:var(--white);box-shadow:var(--shadow)}
.heo-page .dash .dh{display:flex;justify-content:space-between;align-items:center;margin-bottom:20px}
.heo-page .dash .dh b{font-family: poppinsbold, sans-serif;font-size:1rem}
.heo-page .dash .dh span{font-size:.72rem;color:#9a9a9a}
.heo-page .kpis{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin-bottom:18px}
.heo-page .kpi{background:#1c1c1c;border:1px solid #2a2a2a;border-radius:12px;padding:16px}
.heo-page .kpi .n{font-family: poppinsbold, sans-serif;font-weight:800;font-size:1.6rem;color:var(--yellow)}
.heo-page .kpi .l{font-size:.74rem;color:#a5a5a5;margin-top:3px}
.heo-page .bars{display:flex;align-items:flex-end;gap:10px;height:90px;padding-top:6px}
.heo-page .bars .b{flex:1;background:linear-gradient(var(--yellow),var(--yellow-d));border-radius:6px 6px 0 0;opacity:.9}
.heo-page .track-list{list-style:none}
.heo-page .track-list li{display:flex;gap:14px;padding:14px 0;border-bottom:1px solid var(--grey-100)}
.heo-page .track-list li:last-child{border:0}
.heo-page .track-list .num{width:30px;height:30px;border-radius:8px;background:var(--yellow);color:var(--black);font-family: poppinsbold, sans-serif;font-weight:800;display:grid;place-items:center;font-size:.85rem;flex:none}
.heo-page .track-list b{display:block;font-family: poppinsbold, sans-serif;font-size:1rem;margin-bottom:2px}
.heo-page .track-list p{font-size:.9rem;color:var(--grey-700)}

/* ---------- Mid CTA band ---------- */
.heo-page .cta-band{background:var(--yellow);color:var(--black);text-align:center}
.heo-page .cta-band h2{font-size:clamp(1.8rem,3.6vw,2.6rem);font-weight:800;margin-bottom:14px}
.heo-page .cta-band p{font-size:1.08rem;max-width:620px;margin:0 auto 26px;color:#3a3300}
.heo-page .cta-band .btn-dark{box-shadow:0 14px 30px -12px rgba(0,0,0,.5)}

/* ---------- Case studies ---------- */
.heo-page .cs-card{background:var(--white);border:1px solid var(--grey-100);border-radius:var(--radius);overflow:hidden;display:flex;flex-direction:column;transition:transform .2s,box-shadow .2s}
.heo-page .cs-card:hover{transform:translateY(-5px);box-shadow:var(--shadow)}
.heo-page .cs-top{background:var(--black);color:var(--white);padding:24px 26px}
.heo-page .cs-top .sector{font-size:.72rem;letter-spacing:.12em;text-transform:uppercase;color:var(--yellow);font-weight:700}
.heo-page .cs-top h3{font-size:1.16rem;margin-top:8px;color:#fff}
.heo-page .cs-body{padding:24px 26px;flex:1;display:flex;flex-direction:column}
.heo-page .cs-body .chal{font-size:.9rem;color:var(--grey-700);margin-bottom:18px}
.heo-page .cs-stats{display:flex;gap:18px;margin-top:auto}
.heo-page .cs-stat .n{font-family: poppinsbold, sans-serif;font-weight:800;font-size:1.7rem;color:var(--black)}
.heo-page .cs-stat .n em{font-style:normal;color:var(--yellow-d)}
.heo-page .cs-stat .l{font-size:.74rem;color:var(--grey-500);line-height:1.3}

/* ---------- Comparison table ---------- */
.heo-page .compare{overflow-x:auto}
table.cmp{width:100%;border-collapse:separate;border-spacing:0;min-width:680px}
table.cmp th,table.cmp td{padding:18px 20px;text-align:left;font-size:.95rem}
table.cmp thead th{font-family: poppinsbold, sans-serif;font-weight:700;border-bottom:2px solid var(--grey-100)}
table.cmp thead th.ez{background:var(--black);color:var(--white);border-radius:14px 14px 0 0;text-align:center}
table.cmp thead th.ez span{color:var(--yellow)}
table.cmp thead th.oth{text-align:center;color:var(--grey-500)}
table.cmp tbody td{border-bottom:1px solid var(--grey-100);color:var(--grey-700)}
table.cmp tbody td.feat{font-weight:600;color:var(--ink)}
table.cmp tbody td.ez{background:var(--grey-50);text-align:center;font-weight:700;color:var(--black)}
table.cmp tbody td.oth{text-align:center}
table.cmp tbody tr:last-child td.ez{border-radius:0 0 14px 14px}
.yes{color:#1f8a3b;font-weight:800}
.no{color:#C0392B;font-weight:800}
.partial{color:var(--grey-500);font-weight:700}

/* ---------- Why EZ ---------- */
.heo-page .why-ez{background:var(--black);color:var(--white)}
.heo-page .why-ez .grid .card{background:#191919;border:1px solid #262626}
.heo-page .why-ez .grid .card h3{color:var(--white)}
.heo-page .why-ez .grid .card p{color:#bdbdbd}

/* ---------- FAQ (all visible) ---------- */
.heo-page .faq{background:var(--grey-50)}
.heo-page .faq-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.heo-page .faq-item{background:var(--white);border:1px solid var(--grey-100);border-left:4px solid var(--yellow);border-radius:12px;padding:24px 26px}
.heo-page .faq-item h3{font-size:1.05rem;font-weight:700;margin-bottom:9px;display:flex;gap:10px}
.heo-page .faq-item h3 .q{color:var(--yellow-d);font-family: poppinsbold, sans-serif;font-weight:800}
.heo-page .faq-item p{font-size:.93rem;color:var(--grey-700)}

/* ---------- Final CTA ---------- */
.heo-page .final{background:var(--black);color:var(--white);position:relative;overflow:hidden}
.heo-page .final::before{content:"";position:absolute;inset:0;background:radial-gradient(620px 420px at 85% 20%,rgba(255,209,0,.16),transparent 65%)}
.heo-page .final .wrap{position:relative;z-index:2;display:grid;grid-template-columns:1fr .9fr;gap:50px;align-items:center}
.heo-page .final h2{font-size:clamp(2rem,3.8vw,2.8rem);font-weight:800;margin:18px 0 16px;color:#fff}
.heo-page .final p.lead{color:#D6D6D6;font-size:1.08rem;max-width:480px;margin-bottom:22px}
.heo-page .final .mini{list-style:none;display:grid;gap:12px}
.heo-page .final .mini li{display:flex;gap:11px;align-items:center;color:#E8E8E8;font-weight:600}
.heo-page .final .mini .tick{width:22px;height:22px;border-radius:50%;background:var(--yellow);color:var(--black);display:grid;place-items:center;font-size:.7rem;font-weight:800;flex:none}

/* ---------- Sticky CTA ---------- */
.heo-page .sticky-cta{position:fixed;bottom:18px;left:50%;transform:translateX(-50%) translateY(120px);z-index:80;
  background:var(--black);color:var(--white);border-radius:50px;padding:10px 12px 10px 22px;
  display:flex;align-items:center;gap:16px;box-shadow:var(--shadow);transition:transform .3s ease;border:1px solid #2a2a2a}
.heo-page .sticky-cta.show{transform:translateX(-50%) translateY(0)}
.heo-page .sticky-cta span{font-weight:600;font-size:.9rem}
.heo-page .sticky-cta span b{color:var(--yellow)}

/* ---------- Reveal animation ---------- */
.heo-page .reveal{opacity:0;transform:translateY(22px);transition:opacity .6s ease,transform .6s ease}
.heo-page .reveal.in{opacity:1;transform:none}

/* ---------- Responsive ---------- */
@media(max-width:980px){
  .heo-page .hero .wrap,.heo-page .track-grid,.heo-page .final .wrap{grid-template-columns:1fr}
  .heo-page .g-4,.heo-page .pkg-grid{grid-template-columns:repeat(2,1fr)}
  .heo-page .g-3{grid-template-columns:1fr}
  .heo-page .split,.heo-page .plat-cols,.heo-page .faq-grid,.heo-page .g-2{grid-template-columns:1fr}
  .heo-page .lead-card.float{margin-top:8px}
}
@media(max-width:560px){
  .heo-page .section{padding:40px 0}
  .heo-page .g-4,.heo-page .pkg-grid{grid-template-columns:1fr}
  .heo-page .field.row{grid-template-columns:1fr}
  .heo-page .sticky-cta{left:16px;right:16px;transform:translateY(120px);justify-content:space-between}
  .heo-page .sticky-cta.show{transform:translateY(0)}
}
.svg-icon{display:inline-block;vertical-align:middle;width:1.2em;height:1.2em;flex-shrink:0}